NBA Audiences Tune in for Local Teams

Data Dose Sports


NBA Audiences Tune in for Local Teams

Who watched the NBA’s Conference Finals this year? Plenty of folks around the country — but with one Canadian team (the Toronto Raptors), two smaller markets (Milwaukee Bucks and Portland Trail Blazers) and the defending champion Golden State Warriors involved, the U.S. map did look a bit localized. The heatmap for most of both the Eastern and Western Conference Finals stayed pretty focused on the San Francisco Bay Area, Portland DMA and the state of Wisconsin.

Read more on Broadcasting & Cable

(data from May 14 via Inscape, the TV measurement company with glass-level data from a panel of more than 11 million smart TVs and devices)
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