Q2 TV Advertising Report for Merck and Pfizer
Pharmaceutical companies are consistently big spenders when it comes to TV advertising; in fact, of the top 30 industries that spent the most on TV commercials in Q2...
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These Ads Are Capturing Viewers’ Attention During ‘The Bachelorette’
As ABC’s enduring reality hit “The Bachelorette” wraps up its fifteenth season, we wanted to take a look at the most-seen commercials from this season, as well as...
Q2 Advertising Insights for PepsiCo
Earlier this week, PepsiCo delivered its Q2 2019 earnings report, topping analysts expectations with $16.4 billion in revenue and $1.54 earnings per share, adjusted. Working with iSpot.tv, the...
The Democratic Debates: Minute-By-Minute Viewership, Ad Spend
Twenty of the Democratic presidential hopefuls took the stage this week in a two-night debate special that was broadcast on NBC, MSNBC and Telemundo. For many viewers, this...
Advertising Attention Insights for the 2019 FIFA Women’s World Cup
The 2019 FIFA Women’s World Cup is in full swing, so we partnered with iSpot.tv, the always-on TV ad measurement and attribution company, to take a look at...
Slack TV Advertising Minimal in Direct Listing Lead-Up
Cloud-based team collaboration software Slack will be a publicly-traded company ($WORK) starting Thursday, June 20 -- though the company will opt for a direct listing, versus the traditional...
In the Wake of Nike’s ‘Dream Crazy’ Cannes Win, a Look at the Campaign’s TV Strategy
On Monday, Nike snagged one of the first Grand Prix wins at the 2019 Cannes Lions Festival of Creativity, earning the accolade for its outdoor billboard featuring Colin...
Apple’s Not Killing iTunes. It’s Already Dead
The news that Apple would be break up its signature iTunes software in favor of three separate apps for music, podcasts and TV received a loud reaction from...
Brands Spend $9 Million During AGT Premiere
According to TV ad measurement and attribution company iSpot.tv, 48 brands spent an estimated $9 million advertising during the season 14 premiere of America’s Got Talent on NBC,...
Uber TV Ads Have All But Disappeared Amid IPO
(the following originally appeared on TV[R]EV) Uber was one of the most hotly-anticipated tech IPOs coming into 2019, and finally went public this past Friday. While things haven’t...