Two gaming companies make up nearly three-quarters of all recent industry impressions
According to iSpot.tv, the TV ad measurement and attribution company, Warner Bros. Games and PlayStation account for nearly 75% of all TV ad impressions in the gaming industry during a recent 30 day period. Warner Bros. aired three spots, all for Mortal Kombat 11, for a total of 594.9 million impressions. PlayStation ran just two ads (both for Days Gone) which generated 421.5 million impressions.
Most-seen Warner Bros. Games spot (286 million impressions)
Most-seen PlayStation spot (319.6 million impressions)