Agency & Consulting
Political ads take over CTV in key midterm swing states
The Measure’s John Cassillo reports that Madhive data shows four states had political spots account for more than 20% of CTV ads in September 2026, led by Alaska at 57.4%.
ACR measures TV, but it isn’t the whole drink, TiVo exec argues
TVREV’s J.P. O’Keefe argues automatic content recognition was built for reach extension, not precision measurement, and local content matches worst against ACR’s reference libraries, leaving roughly a third of smart-TV homes outside ACR data entirely.
LatinUS outpaces legacy TV news on TikTok this election season
The Measure reports that Chartbeat video intelligence data shows Spanish-language digital publisher LatinUS has become TikTok’s most prolific U.S. news media account this fall, posting more frequently than traditional outlets like The New York Times, CNN and Fox News during election season.
iSpot’s SAGE finds brand trust beats deals in Toyota’s tier 2 ads
The Measure’s Eleanor Semeraro reports that iSpot’s SAGE AI analyzed Toyota’s 2026 tier 2 ads and found brand trust themes drive higher purchase intent than financing deals, with one truck spot showing a 28-point lift among respondents citing brand affinity.
TVREV report maps why CTV ad dollars still lag viewer eyeballs
TVREV’s Alan Wolk reports that a new sponsored report, The State of CTV Advertising, examines fragmented measurement, “Feudal Media” deduplication gaps, contextual targeting limits and home-screen ad real estate.
Record $11.87B in midterm ad spend didn’t buy the GOP a win
The Measure’s Jon Lafayette reports that AdImpact tallied $11.87 billion in midterm ad spending, with Republicans outspending Democrats $5.45 billion to $5.02 billion, yet Democrats still won big majorities in both chambers.
Democratic midterm sweep raises stakes for broadcast M&A, even with Carr’s FCC intact
TVREV’s Tim Hanlon reports that Republicans keep their 2-1 FCC majority after the midterms, but Democrats take control of congressional committees in January that can subpoena documents and call executives to testify.
CTV ad dollars still lag behind viewer eyeballs, new report finds
TVNewsCheck’s Mark K. Miller points to a special report, republished from TVRev, on why CTV advertising remains a complex equation for buyers even as audiences keep shifting from linear to streaming.
Roku’s ad revenue climbs 23% as per-impression prices fall 7% in Q3
PPC Land’s Luis Rijo reports that Roku’s advertising revenue rose 23% to $727.4 million in the third quarter of 2026, even as the average price per video ad impression fell 7% and impressions grew 33%.
Fox says Roku deal on track, still awaits DOJ antitrust clearance
TheDesk.net’s Matthew Keys reports that Fox CEO Lachlan Murdoch told investors the company’s $22 billion Roku acquisition has made “significant progress,” having cleared shareholder votes and European regulators.
Disney TV cuts deepen as more layoffs loom, per The Ankler
The Ankler’s Sean McNulty reports that Disney is pushing its television division further into austerity, with additional layoffs and cuts coming on top of prior reductions, as the company tightens spending across its linear TV operations heading into a tougher advertising environment.
Disney plans more layoffs, divisions told to find up to 20% savings
Deadline’s Anthony D’Alessandro and Nellie Andreeva report Disney is preparing fresh layoffs across TV networks and its movie studio, with managers given targets as high as 20% in annual cost savings.
Matthew Perry doc tops Netflix English TV; ‘Lupin’ Part 4 leads all series
Deadline’s Katie Campione reports that “The One About Matthew Perry” was the top English-language series on Netflix from October 26 to November 1 with 9.5 million views, outpacing “Nobody Wants This” by over 30%.
Niche publisher Anglotopia pivots from Google/Facebook traffic to memberships
Simon Owens’s Media Newsletter reports that Anglotopia founder Jonathan Thomas saw monthly traffic fall from roughly half a million to about 10,000 after Google and Facebook pulled back.
Whalar’s Cronk: Accenture Song deal is about creator accountability, not scale alone
Next in Media’s Mike Shields reports that Whalar co-CEO Jo Cronk explained why her creator agency sold to Accenture Song rather than a holding company, citing shared obsession with measurement as U.S. creator spending surges toward $44 billion, per the IAB.
Christmas ads still skip creators despite their big year
Digiday’s Seb Joseph reports that early holiday campaigns from John Lewis, SharkNinja, Ulta Beauty and Burberry lean on celebrities, not creators, even after brands leaned on creators heavily all year.
Fox closes $22 billion Roku acquisition, pledges open platform
Variety’s Todd Spangler reports that Fox Corp. closed its twenty-two billion dollar acquisition of Roku on Friday, well ahead of the expected 2027 timeline, with founder Anthony Wood joining Fox’s board as co-chair of a new Fox Digital Platforms division.
CNBC bets on Jim Cramer to lead its creator-media push
Variety’s Brian Steinberg reports that CNBC signed Jim Cramer to a new long-term contract that expands his investing club with a premium tier launching in 2027, adding live shows, workshops and a dedicated general manager.
Fashion shoppers watch movies and sports, not fashion content, data shows
The Measure’s Scout Jacobs reports that Tubular data shows none of the top 10 YouTube creators by overlap with apparel shoppers are fashion creators; most skew Film & Movies.
Ankler: Q3 pay-TV subscriber losses are ‘less worse,’ barely
The Ankler’s Sean McNulty reports that Charter and Comcast’s third-quarter traditional TV bundle subscriber losses came in “less worse” than before, as the cord-cutting decline that erodes Skydance, Versant and Fox Corp’s revenue core continues.
Only 1 in 4 consumers think creators consistently disclose brand deals
Business Insider’s Lucia Moses reports that a Morning Consult survey of roughly 2,000 US adults, conducted exclusively for BI in September, finds 69% think creators should disclose paid promotions, but only one in four believe they actually do so consistently.
TelevisaUnivision sells out 2026 Latin Grammys ad inventory
TheWrap’s Lucas Manfredi reports that TelevisaUnivision has sold out ad inventory for the 27th Latin Grammy Awards, landing 20 new advertisers and a more than 40% jump in digital and social revenue.
Commerce media partners have more to prove
eMarketer’s Emily Gallagher reports that commerce media partners face rising pressure to show results, as retail media’s next phase pushes networks to prove value across retailers, channels, and apps rather than within single platforms.
TikTok spins TikTok Shop into its own stand-alone app
TechCrunch’s Aisha Malik reports that TikTok has quietly launched a stand-alone TikTok Shop app in Singapore, Malaysia, Thailand and the Philippines, offering in-app checkout, livestream shopping and app-exclusive deals on iOS and Android.