Agency & Consulting
MX8 Labs’ Tom Weiss: AI will make research cheaper, not obsolete
The Measure reports that MX8 Labs co-founder Tom Weiss, kicking off a new video series with CIMM and The Measure, argues AI will let brands run brand lift and incrementality studies on every campaign, not just the biggest, with results delivered while campaigns are still in flight.
Landor promotes James Withey to global EVP of strategy
MediaPost’s Fern Siegel reports that WPP-owned Landor has promoted James Withey to the newly created role of global executive vice president, strategy, reporting to CEO Jane Geraghty and European President Amal Atallah.
Study: gaming is young fans’ social hub, boosting franchise crossover
Advanced Television reports that Hub Entertainment Research’s Gaming 360 study finds games function as a social platform for young fans, fueling discovery of movie and TV franchises.
Disney, Google TV execs map CTV’s shift from linear proxies to home-screen ads
Adweek’s Seth Simons reports that at an ADWEEK House panel with Google TV, Disney Advertising’s Jamie Power and Google TV’s Lisa Siskind Bilgrei discussed how streaming layers audience targeting atop linear TV’s broad show-based proxies.
CoComelon leaves Netflix for Disney+, adds DreamWorks movie
The Hollywood Reporter’s Alex Weprin reports that CoComelon’s flagship series will exit Netflix for Disney+ next year, part of a franchise push that also includes a theatrical film with NBCUniversal’s DreamWorks.
Glance: SVoD catalogues grow via broadcaster deals as new content shrinks
Advanced Television reports that Glance’s MIPCOM keynote found new series fell 12% on linear TV and Netflix, and 41% on Disney+, through September 2026. Yet catalogues still expanded, with Netflix France up 61% in content hours via TF1+ partnerships.
Samsung TV Plus adds four BBC Studios channels across Europe
Advanced Television reports that Samsung TV Plus signed a multi-territory deal with BBC Studios to launch four channels on its free ad-supported service across 11 European markets.
Inside Skydance’s new power structure under Ellison
The Ankler’s Elaine Low and Lesley Goldberg report that David Ellison now has 15 direct reports, with co-CEO Ynon Kreiz and president Andy Gordon emerging as his key lieutenants atop a newly merged Skydance.
Retail media execs push past ROAS as measurement standard
Adweek’s Justin Chin reports that at ADWEEK House, retail and travel media executives from Albertsons, Simon Property Group, Marriott and others argued that single metrics like ROAS are unreliable, urging incrementality, foot traffic and multi-point measurement instead.
DMEXCO 2026: CTV debates shift from agentic ad protocols to proof of authenticity
The Drum’s Sarah Lewis reports that DMEXCO 2026 conversations in CTV centered on agentic buying protocols and authenticity verification, with vendors pitching frameworks for machine-driven ad transactions.
NBC gives Line of Fire a back order after ratings gains
Deadline’s Nellie Andreeva reports that NBC picked up five additional scripts for freshman drama Line of Fire, the first 2026-27 broadcast series to get a back order.
CVS and Revlon execs map ‘trip missions’ for holiday shoppers
Adweek’s Justin Chin reports that at an Adweek House panel co-hosted with CVS Media Exchange, Wendy Liebmann of WSL, Gretchen Reisner of CVS Media Exchange, and Revlon’s Kelly Solomon discussed how retail media data can identify distinct holiday “trip missions.”
Uber Ads, WPP Media execs: real-time intent is replacing the sales funnel
Adweek’s Dawn Papandrea reports that Uber Advertising’s Jess Shuraleff and WPP Media’s Gautham Pingalli told an Adweek House fireside chat that the consumer journey is collapsing, pushing marketers toward intent-driven commerce media over linear funnel tracking.
eMarketer: CTV buyers should target fandom, not demographic personas
eMarketer’s Gadjo Sevilla reports that CTV audience strategy is shifting toward targeting fandom and passion communities rather than traditional demographic personas.
Execs: CTV remote data could replace Nielsen as TV’s measurement signal
Adweek’s Dawn Papandrea reports that at an ADWEEK House panel sponsored by Best Buy Ads, executives from BrightLine, LG Ad Solutions, Roku and Hello Party said commerce data and remote-control interactions are turning CTV into a targetable, interactive format.
Skydance ad revenue seen hitting $21B by 2027
MediaPost’s Wayne Friedman reports that combined Paramount Skydance and Warner Bros. Discovery ad revenue is projected to reach $19.0 billion to $21.6 billion in 2027, up from $18.5 billion to $20.7 billion in 2026, driven largely by streaming growth.
Bomanbridge acquires Arcadia’s 500-hour factual catalogue at Mipcom
C21Media reports that Bomanbridge Media has signed a five-year deal for international distribution rights to Arcadia Entertainment’s 500-hour factual catalogue, covering streaming, AVoD, FAST and educational platforms, with Canada excluded.
Dhar Mann’s creator studio lands deals with Disney, Fox and Samsung
The Ankler reports that creator Dhar Mann, whose studio produces five to seven hours of scripted content weekly across 75 sets, has struck deals with Disney, Fox Entertainment and Samsung TV.
Netflix and Neon set up an Oscar showdown over international feature
The Ankler’s Katey Rich reports that Netflix’s La Bola Negra enters the international feature Oscar race in prime position, but Neon’s Palme d’Or winner threatens to spoil it.
A timeline of the Paramount-Warner Bros. Discovery megadeal
TechCrunch’s Lauren Forristal recaps how Paramount beat Netflix’s $82.7 billion bid with a $111 billion offer for Warner Bros. Discovery, surviving a 12-state antitrust lawsuit and a judge’s pause before closing on October 6.
DraftKings co-founder backs $10M round for AI podcast startup Rebel Audio
Inside Radio’s Jimmy Jellinek reports that Rebel Audio, the AI podcast production platform founded by Jared Gutstadt, is raising a Series A led by HardScope CEO and DraftKings co-founder Matt Kalish, targeting $10 million at a roughly $50 million valuation.
Matrix Solutions exec: political cash masks local TV’s sales tech gaps
TVREV’s In the Vicinity podcast features Matrix Solutions President Brenda Hetrick telling host Tim Hanlon that local broadcasters’ ad-sales technology, incentives and workflows remain siloed across linear, CTV, podcasts and FAST channels.
Creator economy splits into Hollywood deals and programmatic buys
Digiday’s Kimeko McCoy reports that Portal A co-founder Zach Blume describes a bifurcation in the creator economy, with top-tier creators landing Hollywood-style brand integrations while nano and micro creators are bought like programmatic media.
Opinion: stop calling CTV a last-touch rival to Meta and Google
AdExchanger is publishing a guest column arguing that performance CTV vendors oversell attribution precision television cannot actually deliver.