How will Privacy Regulations Affect Linear TV? [VIDEO]
In 2020 Marketers are racing to make sure they are compliant with the news privacy regulations we...
How Addressable TV Avoids Privacy Issues [VIDEO]
As Addressable TV is growing, questions about privacy grow with it, but this offers an opportunity to...
Privacy Regulations Will Expose Fraudulent Data [VIDEO]
Exposing fraud is crucial for the ad industry, and in particular for OTT players. MadHive research found...
5 Visual Google Ad Formats Every Marketer Should Check Out
These days, consumers aren’t just opening a general browser to search for what they want to buy. Platforms like Facebook, Instagram and Pinterest...
Marvel Movie/TV Interconnectivity Will Be Uncharted Territory
(This piece originally appeared on TV[R]EV) Watching Avengers: Endgame again last night reminded me of the lofty goals ahead for Marvel as its...
Quibi’s Dual Experiences Pose Real Creative Challenges — and Opportunities
[the following is contributed commentary from PadSquad founder & CEO Daniel Meehan] Digiday’s Tim Peterson published a really interesting piece on the mobile...
‘Spider-Man: Far From Home’ Shows Marvel Isn’t Slowing Down
Following April's record-setting Avengers: Endgame release, it would be understandable if Marvel's movie outputs slow down a bit. Should they take that step,...
This Week’s Top Esports Videos: Fortnite, Dota 2 and Counter-Strike
Esports is in the midst of a full-fledged cultural takeover, with more than 645 million fans worldwide. From immersive IRL events and competitions...
The Most Likely Players To Gain From Ninja’s Absence On Twitch
Esports has always been an industry of change and the significant change happening now is top Fortnite player Ninja leaving Twitch for Microsoft’s...
CNN Democratic Debate, Night 1: Viewership Insights
Last night CNN hosted the first of a two-part Democratic debate event in Detroit, with each evening featuring 10 candidates. Taking the stage...
Q2 TV Advertising Report for Merck and Pfizer
Pharmaceutical companies are consistently big spenders when it comes to TV advertising; in fact, of the top 30 industries that spent the most...
These Ads Are Capturing Viewers’ Attention During ‘The Bachelorette’
As ABC’s enduring reality hit “The Bachelorette” wraps up its fifteenth season, we wanted to take a look at the most-seen commercials from...
Q2 Advertising Insights for PepsiCo
Earlier this week, PepsiCo delivered its Q2 2019 earnings report, topping analysts expectations with $16.4 billion in revenue and $1.54 earnings per share,...
Audience Demographics for ‘Stranger Things’ Stars
Netflix will drop season three of its smash hit Stranger Things tomorrow, the Fourth of July. We examined the social audience of two...
The Democratic Debates: Minute-By-Minute Viewership, Ad Spend
Twenty of the Democratic presidential hopefuls took the stage this week in a two-night debate special that was broadcast on NBC, MSNBC and...
Viewership Insights: CBS’ ‘Big Brother’ Season 21 Premiere
This week, CBS kicked off the 21st season of Big Brother with a two-night premiere featuring 16 new “houseguests” and a promise of...
Advertising Attention Insights for the 2019 FIFA Women’s World Cup
The 2019 FIFA Women’s World Cup is in full swing, so we partnered with iSpot.tv, the always-on TV ad measurement and attribution company,...