Advertising Attention Insights for the 2019 FIFA Women’s World Cup

Data Dose June 25, 2019

Advertising Attention Insights for the 2019 FIFA Women’s World Cup

The 2019 FIFA Women’s World Cup is in full swing, so we partnered with iSpot.tv, the always-on TV ad measurement and attribution company, to take a look at some of the most heavily aired ads that have garnered impressive attention from viewers so far. 

(Note: the selection below was taken from ads that have had 16 million or more TV ad impressions. Data is from June 7-23.) 

Wells Fargo “Equalizer”

48.3 million TV ad impressions

157 Attention Index* (57% less likely to be interrupted than the average) 

Hotwire “The Hotwire Effect: Soccer”

37.2 million impressions

144 Attention Index (44% less likely to be interrupted than the average)

Wells Fargo “Hat Trick”

29.4 million impressions

129 Attention Index (29% less likely to be interrupted than the average)

Wells Fargo “Scoring on the Go” 

23.1 million impressions

136 Attention Index (36% less likely to be interrupted than the average)

California Almonds “Julie Ertz & Almonds vs. The Ball Cage Blowout”

19.4 million impressions

123 Attention Index (23% less likely to be interrupted than the average)

Pizza Hut “Bigger” 

19 million impressions

123 Attention Index (23% less likely to be interrupted than the average)

Domino’s “Fault” 

17.4 million impressions

139 Attention Index (39% less likely to be interrupted than the average)

Qatar Airways “Newest Destination”

16.8 million impressions

111 Attention Index (11% less likely to be interrupted than the average)

*The iSpot Attention Index measures the propensity of consumers to interrupt “ad play” vs. the average (interruptions include changing the channel, pulling up the guide, fast-forwarding or turning off the TV). 

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