Advertising Attention Insights for the 2019 FIFA Women’s World Cup
The 2019 FIFA Women’s World Cup is in full swing, so we partnered with iSpot.tv, the always-on TV ad measurement and attribution company, to take a look at some of the most heavily aired ads that have garnered impressive attention from viewers so far.
(Note: the selection below was taken from ads that have had 16 million or more TV ad impressions. Data is from June 7-23.)
48.3 million TV ad impressions
157 Attention Index* (57% less likely to be interrupted than the average)
Hotwire “The Hotwire Effect: Soccer”
37.2 million impressions
144 Attention Index (44% less likely to be interrupted than the average)
29.4 million impressions
129 Attention Index (29% less likely to be interrupted than the average)
Wells Fargo “Scoring on the Go”
23.1 million impressions
136 Attention Index (36% less likely to be interrupted than the average)
California Almonds “Julie Ertz & Almonds vs. The Ball Cage Blowout”
19.4 million impressions
123 Attention Index (23% less likely to be interrupted than the average)
19 million impressions
123 Attention Index (23% less likely to be interrupted than the average)
17.4 million impressions
139 Attention Index (39% less likely to be interrupted than the average)
Qatar Airways “Newest Destination”
16.8 million impressions
111 Attention Index (11% less likely to be interrupted than the average)
*The iSpot Attention Index measures the propensity of consumers to interrupt “ad play” vs. the average (interruptions include changing the channel, pulling up the guide, fast-forwarding or turning off the TV).
