Audience Demographics for ‘Stranger Things’ Stars

Data Dose July 3, 2019

Audience Demographics for ‘Stranger Things’ Stars

Netflix will drop season three of its smash hit Stranger Things tomorrow, the Fourth of July. We examined the social audience of two of the show’s most prominent stars, Millie Bobby Brown and Finn Wolfhard, using insights from CreatorIQ, an influencer platform that helps companies run brand ambassador campaigns with content creators.

The bulk of Brown’s audience comes from Instagram, where she has 19.2 million followers. Although she’s British, 30% of her audience is located in the US. The majority (56%) are 18-24 year olds, and 75% of her audience is female. 

Wolfhard has 11.7 million Instagram followers, with a predominantly female audience located in the United States. The largest age group of his audience is 18-24 year olds, making up 53%. 

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