CNN Democratic Debate, Night 1: Viewership Insights
Last night CNN hosted the first of a two-part Democratic debate event in Detroit, with each evening featuring 10 candidates. Taking the stage for night 1: Bernie Sanders,...
Q2 TV Advertising Report for Merck and Pfizer
Pharmaceutical companies are consistently big spenders when it comes to TV advertising; in fact, of the top 30 industries that spent the most on TV commercials in Q2...
These Ads Are Capturing Viewers’ Attention During ‘The Bachelorette’
As ABC’s enduring reality hit “The Bachelorette” wraps up its fifteenth season, we wanted to take a look at the most-seen commercials from this season, as well as...
Q2 Advertising Insights for PepsiCo
Earlier this week, PepsiCo delivered its Q2 2019 earnings report, topping analysts expectations with $16.4 billion in revenue and $1.54 earnings per share, adjusted. Working with iSpot.tv, the...
Audience Demographics for ‘Stranger Things’ Stars
Netflix will drop season three of its smash hit Stranger Things tomorrow, the Fourth of July. We examined the social audience of two of the show’s most prominent...
The Democratic Debates: Minute-By-Minute Viewership, Ad Spend
Twenty of the Democratic presidential hopefuls took the stage this week in a two-night debate special that was broadcast on NBC, MSNBC and Telemundo. For many viewers, this...
Viewership Insights: CBS’ ‘Big Brother’ Season 21 Premiere
This week, CBS kicked off the 21st season of Big Brother with a two-night premiere featuring 16 new “houseguests” and a promise of much drama to come. We...
Advertising Attention Insights for the 2019 FIFA Women’s World Cup
The 2019 FIFA Women’s World Cup is in full swing, so we partnered with iSpot.tv, the always-on TV ad measurement and attribution company, to take a look at...
‘This Is America’ Snags a Grand Prix at Cannes – Here’s a Look at its Social Video Performance
Last year, Donald Glover (a.k.a. Childish Gambino) sent shock waves across social media with the release of his music video for “This Is America,” an artful — and...
In the Wake of Nike’s ‘Dream Crazy’ Cannes Win, a Look at the Campaign’s TV Strategy
On Monday, Nike snagged one of the first Grand Prix wins at the 2019 Cannes Lions Festival of Creativity, earning the accolade for its outdoor billboard featuring Colin...