Marvel Movie/TV Interconnectivity Will Be Uncharted Territory
(This piece originally appeared on TV[R]EV) Watching Avengers: Endgame again last night reminded me of the lofty goals ahead for Marvel as its lauded cinematic universe (the MCU)...
‘Spider-Man: Far From Home’ Shows Marvel Isn’t Slowing Down
Following April's record-setting Avengers: Endgame release, it would be understandable if Marvel's movie outputs slow down a bit. Should they take that step, however, it likely won't be...
Slack TV Advertising Minimal in Direct Listing Lead-Up
Cloud-based team collaboration software Slack will be a publicly-traded company ($WORK) starting Thursday, June 20 -- though the company will opt for a direct listing, versus the traditional...
Apple’s Not Killing iTunes. It’s Already Dead
The news that Apple would be break up its signature iTunes software in favor of three separate apps for music, podcasts and TV received a loud reaction from...
Saving Private Browsing
Facebook’s “Clear History” tool is coming -- but does it really address what concerns consumers about the social media giant’s privacy issues? A recent survey shows that 68%...
Fortnite, Ninja, KittyPlays Going Strong Ahead of E3
Fortnite influencers such as Ninja and KittyPlays have enjoyed substantial growth in the last year on platforms including Twitch and YouTube. A small snapshot of that jump, according...
Will Smith Key to Showing Fans ‘A Whole New World’ Through Social Video
Disney’s live-action "Aladdin" release this month received plenty of social video conversation -- well over a billion views since the first trailer dropped on March 12 -- but...
NBA Audiences Tune in for Local Teams
Who watched the NBA’s Conference Finals this year? Plenty of folks around the country -- but with one Canadian team (the Toronto Raptors), two smaller markets (Milwaukee Bucks...
College Sports Success Continues to be Decided by TV Revenues
College sports have been staring down the changing dynamics of TV for some time. And while the top teams and conferences that drive most of the revenue around...
‘Game of Thrones’ Drives Millions of New Instagram Followers for Maisie Williams
(data from March 2019, via CreatorIQ, an influencer marketing platform that helps companies find and execute campaigns with creators) Thanks to her starring role in Game of...