Demystifying Advertising in the Year of Transparency
As digital advertising takes center stage, marketers are looking at ways to gain greater control and management over data, targeting, performance and ad spend, all the while public...
5 Visual Google Ad Formats Every Marketer Should Check Out
These days, consumers aren’t just opening a general browser to search for what they want to buy. Platforms like Facebook, Instagram and Pinterest have had a big impact...
With Video Programming and Ad Targeting, Context Matters
(This article originally appeared on TV[R]EV) TV[R]EV’s Alan Wolk caught up with Field Garthwaite of IRIS.TV to talk about how broadcasters and publishers across lifestyle, entertainment, news and sports are...