Brands Spend $9 Million During AGT Premiere

Data Dose May 29, 2019

Brands Spend $9 Million During AGT Premiere

According to TV ad measurement and attribution company iSpot.tv, 48 brands spent an estimated $9 million advertising during the season 14 premiere of America’s Got Talent on NBC, with Universal Pictures spending the most (est. $1.03 million for four spots that aired five times).

The most-seen (non-network promo) spot with 11.2 million impressions was ”Pool Party” from Target, featuring music from Carly Rae Jepsen.

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