Demystifying Advertising in the Year of Transparency
As digital advertising takes center stage, marketers are looking at ways to gain greater control and management over data, targeting, performance and ad spend, all the while public...
As digital advertising takes center stage, marketers are looking at ways to gain greater control and management over data, targeting, performance and ad spend, all the while public...
According to Mary Meeker’s “Internet Trends” report released in June, the adoption and growth of programmatic ad buying has ballooned from 10% ad spend in 2012 to 62%...
These days, consumers aren’t just opening a general browser to search for what they want to buy. Platforms like Facebook, Instagram and Pinterest have had a big impact...
(This article originally appeared on TV[R]EV) Two or three years ago, when I’d talk to network executives about addressable advertising, it was like talking to the Three Little...
(This article originally appeared on TV[R]EV) I recently sat down with MadHive Founder and CEO Adam Helfgott to discuss his firm’s recent deals with Inscape and TEGNA, why...
(This article originally appeared on TV[R]EV) Last week, I sat down with William Wang, the Founder and CEO of VIZIO, one of the world’s largest manufacturers of television...
(This article originally appeared on TV[R]EV) TV[R]EV’s Alan Wolk caught up with Field Garthwaite of IRIS.TV to talk about how broadcasters and publishers across lifestyle, entertainment, news and sports are...
(This article originally appeared on TV[R]EV) If you read enough about what is going on in our industry today, you will see that Data is an all-powerful presence....
(This article originally appeared on TV[R]EV) Beachfront “aims to solve the biggest technological hurdles inhibiting OTT and linear TV programmatic advertising.” And that isn’t just tech jargon from a...
(This article originally appeared on TV[R]EV) 50 million people get their local broadcast TV via TEGNA, a company that owns 49 stations in 41 markets across the U.S....
Sign up for our newsletter:
✕