Demystifying Advertising in the Year of Transparency
As digital advertising takes center stage, marketers are looking at ways to gain greater control and management over data, targeting, performance and ad spend, all the while public...
Advertising
Beachfront Exec Explains How They Are Enabling Programmatic Buyers
According to Mary Meeker’s “Internet Trends” report released in June, the adoption and growth of programmatic ad buying has ballooned from 10% ad spend in 2012 to 62%...
5 Visual Google Ad Formats Every Marketer Should Check Out
These days, consumers aren’t just opening a general browser to search for what they want to buy. Platforms like Facebook, Instagram and Pinterest have had a big impact...
Waiting For Addressable: Why It’s Taking So Long For The Industry To Get Its Act Together
(This article originally appeared on TV[R]EV) Two or three years ago, when I’d talk to network executives about addressable advertising, it was like talking to the Three Little...
MadHive Goes Local: Q&A with CEO Adam Helfgott
(This article originally appeared on TV[R]EV) I recently sat down with MadHive Founder and CEO Adam Helfgott to discuss his firm’s recent deals with Inscape and TEGNA, why...
The Last Great American TV Manufacturer: Q&A With VIZIO’s William Wang
(This article originally appeared on TV[R]EV) Last week, I sat down with William Wang, the Founder and CEO of VIZIO, one of the world’s largest manufacturers of television...
With Video Programming and Ad Targeting, Context Matters
(This article originally appeared on TV[R]EV) TV[R]EV’s Alan Wolk caught up with Field Garthwaite of IRIS.TV to talk about how broadcasters and publishers across lifestyle, entertainment, news and sports are...
The Confusion Between Data and Measurement
(This article originally appeared on TV[R]EV) If you read enough about what is going on in our industry today, you will see that Data is an all-powerful presence....
Beachfront Brings OTT Programmatic to VOD: Interview with Founder Frank Sinton
(This article originally appeared on TV[R]EV) Beachfront “aims to solve the biggest technological hurdles inhibiting OTT and linear TV programmatic advertising.” And that isn’t just tech jargon from a...
TEGNA’s Premion Is Bringing Ad-Supported OTT To Local
(This article originally appeared on TV[R]EV) 50 million people get their local broadcast TV via TEGNA, a company that owns 49 stations in 41 markets across the U.S....