Slack TV Advertising Minimal in Direct Listing Lead-Up
Cloud-based team collaboration software Slack will be a publicly-traded company ($WORK) starting Thursday, June 20 -- though the company will opt for a direct listing, versus the traditional...
Data Dose
‘This Is America’ Snags a Grand Prix at Cannes – Here’s a Look at its Social Video Performance
Last year, Donald Glover (a.k.a. Childish Gambino) sent shock waves across social media with the release of his music video for “This Is America,” an artful — and...
In the Wake of Nike’s ‘Dream Crazy’ Cannes Win, a Look at the Campaign’s TV Strategy
On Monday, Nike snagged one of the first Grand Prix wins at the 2019 Cannes Lions Festival of Creativity, earning the accolade for its outdoor billboard featuring Colin...
Apple’s Not Killing iTunes. It’s Already Dead
The news that Apple would be break up its signature iTunes software in favor of three separate apps for music, podcasts and TV received a loud reaction from...
Saving Private Browsing
Facebook’s “Clear History” tool is coming -- but does it really address what concerns consumers about the social media giant’s privacy issues? A recent survey shows that 68%...
Fortnite, Ninja, KittyPlays Going Strong Ahead of E3
Fortnite influencers such as Ninja and KittyPlays have enjoyed substantial growth in the last year on platforms including Twitch and YouTube. A small snapshot of that jump, according...
Will Smith Key to Showing Fans ‘A Whole New World’ Through Social Video
Disney’s live-action "Aladdin" release this month received plenty of social video conversation -- well over a billion views since the first trailer dropped on March 12 -- but...
NBA Audiences Tune in for Local Teams
Who watched the NBA’s Conference Finals this year? Plenty of folks around the country -- but with one Canadian team (the Toronto Raptors), two smaller markets (Milwaukee Bucks...
Brands Spend $9 Million During AGT Premiere
According to TV ad measurement and attribution company iSpot.tv, 48 brands spent an estimated $9 million advertising during the season 14 premiere of America’s Got Talent on NBC,...
‘Game of Thrones’ Drives Millions of New Instagram Followers for Maisie Williams
(data from March 2019, via CreatorIQ, an influencer marketing platform that helps companies find and execute campaigns with creators) Thanks to her starring role in Game of...