ESPN’s Online Video Presence Grows Toward its Broadcast Dominance
(data via video measurement company Tubular Labs, April 2019) ESPN’s status as TV’s largest sports broadcast rights-holder in the U.S. hasn’t been in question for decades. But in...
Data Dose
Big Four Network Audience Erosion Continues Unabated
(data via Nielsen) Sports remain the key to maintaining any substantial live TV audience on the Big Four networks -- a point hammered home by recent data released...
Key to DTC? If It’s Free, It’s For Me
(graphic via eMarketer) As DTC brands continue to grow, every new player in the space would be wise to keep in mind the biggest motivators to acquiring new...
Flowers Bloom on Fox News, ESPN?
With spring in full swing, and leading up to Mother’s Day (May 12), flower ads have been everywhere on television. Looking at the last two weeks -- April...
Uber TV Ads Have All But Disappeared Amid IPO
(the following originally appeared on TV[R]EV) Uber was one of the most hotly-anticipated tech IPOs coming into 2019, and finally went public this past Friday. While things haven’t...
Two gaming companies make up nearly three-quarters of all recent industry impressions
According to iSpot.tv, the TV ad measurement and attribution company, Warner Bros. Games and PlayStation account for nearly 75% of all TV ad impressions in the gaming industry...
Detective Pikachu Provides Video Content Spark
Detective Pikachu’s arrival in theaters caused a major surge in video content around the film (and its titular character) -- and not just for opening weekend. The movie...
‘The Big Bang Theory’ Is Ending — Here’s Where Advertisers Can Put Their Money Next
This week, the beloved CBS hit series The Big Bang Theory is coming to an end. For advertisers wondering where to put their dollars next, insights from Inscape,...
Viewership Hotspots for Monday’s “Bachelorette Reunion” Special
These days, it's common to have "reunion" episodes for reality TV series, and The Bachelorette is no exception. On Monday, ABC aired a special entitled The Bachelorette Reunion:...
The GoT Content We Crave
NOT the weekly episode roll-out HBO provides, but the cascades of social video that follows. 'Game Of Thrones' videos are collecting nearly 100 million views a day. The...