Marvel Movie/TV Interconnectivity Will Be Uncharted Territory
(This piece originally appeared on TV[R]EV) Watching Avengers: Endgame again last night reminded me of the lofty goals ahead for Marvel as its lauded cinematic universe (the MCU)...
TV[R]EV
Q2 TV Advertising Report for Merck and Pfizer
Pharmaceutical companies are consistently big spenders when it comes to TV advertising; in fact, of the top 30 industries that spent the most on TV commercials in Q2...
FloSports, Sinclair Deals Preview Possible Future for (Most) Sports Content
(the following originally appeared on TV[R]EV) The past week has seen two pretty important happenings in the world of sports content. First was Sinclair’s $10.6 billion RSN buy, which...