‘Game of Thrones’ Drives Millions of New Instagram Followers for Maisie Williams

Data Dose May 23, 2019

author:

‘Game of Thrones’ Drives Millions of New Instagram Followers for Maisie Williams

(data from March 2019, via CreatorIQ, an influencer marketing platform that helps companies find and execute campaigns with creators) 

Thanks to her starring role in Game of Thrones, actress Maisie Williams has seen surging follower growth this spring on Instagram, up to 10.9 million followers from 8.1 million in March, an increase of 34.57%. Audience demographics from CreatorIQ show a nearly even gender split for her fans (although males slightly edge out females, 51% to 49%), and while 36% of followers hail from the U.S., 19% are in the U.K. (Maisie herself is from England.)

Leave a comment

Your email address will not be published. Required fields are marked *