Instagram Leads in Influencer Campaigns
Digital Savvy ‘Cosmo’ EIC Tames Instagram’s Feedback Loop
Paying attention to Instagram is a must for any publisher of women’s magazines, given the app’s heavy emphasis on fashion and beauty.
“We’re using Instagram to back into our planning print shoots,” editor in chief of Heart’s Cosmopolitan Jessica Pels told The New York Times.
That Instagram feedback loop is part of a broader trend in social media usage. Young women use the app to share selfies of new looks and check in with social influencers, the new tastemakers.
Some 93% of influencer campaigns use Instagram, about twice the share of Google’s YouTube and Facebook’s main social network, according to influencer platform CreatorIQ.