Internet Pop Culture Deems TikTok A Success, Here’s Why

Digital Video October 17, 2019

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Internet Pop Culture Deems TikTok A Success, Here’s Why

Internet pop culture writers are a constant barometer for what’s trending in social media, and by the looks of it, nothing is hotter right now than TikTok.

Search for “internet pop culture writer” and look at the story feed of journalists at The Atlantic, Vox, The New Yorker, New York Times. Chances are you’ll see multiple TikTok stories in recent months.

Take Rebecca Jennings at Vox, for example, who recently penned two articles on TikTok in October alone: 1) The brands finally understand TikTok; and 2) The not-so-secret life of a TikTok-famous teen.

Curious what Jennings’ bio reads? “Rebecca is a reporter covering pop and internet culture at The Goods by Vox….” 

Also to no surprise, Digiday is all over the trend too, as per Katie Richards’ piece in Digiday’s Glossy last week: ‘It’s unlike any other social platform’: How brands are tapping into Gen-Z influencers on TikTok.

The fact two of the three aforementioned stories focus on brands further proves TikTok is legit and here to stay. Ad dollars speak volumes. It means you’ve arrived as a viable platform in a competitive attention economy where Google and Facebook dominate.

Further, you can’t have a discussion about TikTok without bringing up Taylor Lorenz, perhaps the foremost internet pop culture writer today. Lorenz has been climbing the journalism ranks, and recently left The Atlantic for New York Times to cover, you guessed it, tech and internet culture.

So, if you’re reading this and unfamiliar with TikTok, it’s time to catch up on your internet pop culture reading.

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