Privacy Regulations Will Expose Fraudulent Data [VIDEO]
Exposing fraud is crucial for the ad industry, and in particular for OTT players. MadHive research found that 20% of streaming video ad requests are fraudulent, and that’s the kind of number that will keep any ad exec up at night.
But there are steps that can be taken to minimize the effects of this fraud. Watch Adam Helfgott, CEO of MadHive explain how privacy regulations will affect consumer data:
Here’s the transcript:
It’ll start exposing a lot of the fraudulent data that exists in the space because they’ll have to start proving the provenance of it. The provenance won’t be very much there. So I think we’ll start seeing the rise of a lot more like machine learned, data segments and things like that.
A lot of stuff that we’re focused on: using attribution to basically defined data segments and not really care about the individual at all and kind of reverse engineer everything.
This On Privacy video brought to you by Inscape, the TV data company that brings glass-level insights from 14 million opt-in VIZIO TVs. Learn more about how ACR data is changing TV here.