Privacy Can No Longer Be An Afterthought [VIDEO]
The digital advertising industry's “privacy problem” is growing and will continue as long as we keep treating privacy as an afterthought. The priority of the industry should be...
Inscape
CNN Democratic Debate, Night 1: Viewership Insights
Last night CNN hosted the first of a two-part Democratic debate event in Detroit, with each evening featuring 10 candidates. Taking the stage for night 1: Bernie Sanders,...
The Democratic Debates: Minute-By-Minute Viewership, Ad Spend
Twenty of the Democratic presidential hopefuls took the stage this week in a two-night debate special that was broadcast on NBC, MSNBC and Telemundo. For many viewers, this...
Viewership Insights: CBS’ ‘Big Brother’ Season 21 Premiere
This week, CBS kicked off the 21st season of Big Brother with a two-night premiere featuring 16 new “houseguests” and a promise of much drama to come. We...
NBA Audiences Tune in for Local Teams
Who watched the NBA’s Conference Finals this year? Plenty of folks around the country -- but with one Canadian team (the Toronto Raptors), two smaller markets (Milwaukee Bucks...
Viewership Hotspots for Monday’s “Bachelorette Reunion” Special
These days, it's common to have "reunion" episodes for reality TV series, and The Bachelorette is no exception. On Monday, ABC aired a special entitled The Bachelorette Reunion:...
A Look at Viewership Crossover for NBCUniversal Cable Properties
Next week, NBCUniversal will take the stage in New York City for its annual Upfront. Using insights from Inscape, the TV data company with glass-level insights from a...
The Masked Singer Bravados Other Competitions
American Idol and The Voice have long been the gold standards for music-focused reality competitions, but earlier this year a new entrant threw a weird monkey wrench into the arena: Fox’s The Masked...