Facebook’s Inflated Views, The History, The Shared Blame
Last week, The Hollywood Reporter revealed a proposed settlement which would see Facebook pay $40 million to resolve claims from several ad agencies that the social media giant...
Tubular Labs
‘This Is America’ Snags a Grand Prix at Cannes – Here’s a Look at its Social Video Performance
Last year, Donald Glover (a.k.a. Childish Gambino) sent shock waves across social media with the release of his music video for “This Is America,” an artful — and...
Will Smith Key to Showing Fans ‘A Whole New World’ Through Social Video
Disney’s live-action "Aladdin" release this month received plenty of social video conversation -- well over a billion views since the first trailer dropped on March 12 -- but...
ESPN’s Online Video Presence Grows Toward its Broadcast Dominance
(data via video measurement company Tubular Labs, April 2019) ESPN’s status as TV’s largest sports broadcast rights-holder in the U.S. hasn’t been in question for decades. But in...
The GoT Content We Crave
NOT the weekly episode roll-out HBO provides, but the cascades of social video that follows. 'Game Of Thrones' videos are collecting nearly 100 million views a day. The...
‘Spider-Man: Far From Home’ Already Fills Post-‘Avengers’ Void for Marvel
"Avengers: Endgame" is cruising toward the all-time box office record, with over $2.2 billion in the bank worldwide and climbing after just two weekends. And while the film...
NBC Sports Owns Kentucky Derby Video Content
NBC has been the home of the Kentucky Derby since 2001, and as a result, has owned and expanded on the conversation surrounding the historic horse race since....
The Masked Singer Bravados Other Competitions
American Idol and The Voice have long been the gold standards for music-focused reality competitions, but earlier this year a new entrant threw a weird monkey wrench into the arena: Fox’s The Masked...
Lush UK Washes Social Media Down The Drain
Lush abandons social media: it's 'getting harder' to talk to customers Lush is stepping away from social channels in the UK. It will instead direct customers to its website,...
Insider TV Sees Cross-Platform YouTube Success
Insider is ramping up its cross-platform video ads Insider TV has hundreds of millions of streams that are eligible to mid-roll and pre-roll ads, said Spande. Partly, the...