Beachfront Exec Explains How They Are Enabling Programmatic Buyers
According to Mary Meeker’s “Internet Trends” report released in June, the adoption and growth of programmatic ad buying has ballooned from 10% ad spend in 2012 to 62%...
TV Advertising
Slack TV Advertising Minimal in Direct Listing Lead-Up
Cloud-based team collaboration software Slack will be a publicly-traded company ($WORK) starting Thursday, June 20 -- though the company will opt for a direct listing, versus the traditional...
Apple’s Not Killing iTunes. It’s Already Dead
The news that Apple would be break up its signature iTunes software in favor of three separate apps for music, podcasts and TV received a loud reaction from...
Uber TV Ads Have All But Disappeared Amid IPO
(the following originally appeared on TV[R]EV) Uber was one of the most hotly-anticipated tech IPOs coming into 2019, and finally went public this past Friday. While things haven’t...
Tiger Win Brings Strong Ratings and Higher Ad Revenue
TV advertising revenue for the entire event on CBS and ESPN was estimated to have risen 40% over the year before, with $34.1 million, according to iSpot.tv. CBS...