The Masked Singer Bravados Other Competitions

Data Dose April 29, 2019

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The Masked Singer Bravados Other Competitions

American Idol and The Voice have long been the gold standards for music-focused reality competitions, but earlier this year a new entrant threw a weird monkey wrench into the arena: Fox’s The Masked Singer, hosted by Nick Cannon and featuring judges Ken Jeong, Jenny McCarthy, Nicole Scherzinger and Robin Thicke — and a procession of celebrity competitors hidden behind hilariously elaborate costumes.

We reviewed data from iSpot, Inscape, and Tubular Labs to find out how The Masked Singer holds up.

According to iSpot:

The Masked Singer: 116 brands spent an estimated $39.4 million advertising during the first season, generating over 1.7 billion TV ad impressions.

The Voice: 168 brands have spent an estimated $46.4 million since the still-in-progress season began on Feb. 25, generating over 2.7 billion impressions.

American Idol: 152 brands have spent an estimated $34.9 million since the still-in-progress season began on March 3, generating over 1.8 billion impressions.

Here are Inscape’s insights for viewership cross-over:

Tubular Labs collected data around online video trends.

The Masked Singer – 316 videos uploaded to Twitter resulting in 32.8 million views – 167 videos uploaded to YouTube resulting in 89.4 million views – 205 videos uploaded to Facebook resulting in 12.4 million views

American Idol – 153 videos uploaded to Twitter resulting in 29.1 million views – 91 videos uploaded to YouTube resulting in 85.5 million views – 194 videos uploaded to Facebook resulting in 338 million views

The Voice – 154 videos uploaded to Twitter resulting in 14.5 million views – 98 videos uploaded to YouTube resulting in 163 million views – 183 videos uploaded to Facebook resulting in 118 million views

Article originally posted on Broadcasting & Cable

Featured image from Pixabay

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