Tiger Win Brings Strong Ratings and Higher Ad Revenue
TV advertising revenue for the entire event on CBS and ESPN was estimated to have risen 40% over the year before, with $34.1 million, according to iSpot.tv. CBS got the lion’s share of dollars airing, due to airing the higher viewed later rounds.
There were 407 airings of TV commercials this year versus 301 a year ago, says iSpot.tv. Traditionally, The Masters has only allowed a limited amount of TV advertising time for its networks to sell. CBS aired a special encore of the final round from 3 p.m. to 7 p.m.